Course Overview:

The main objective of this course is to familiarize the students with the key marketing concepts including No-Money Marketing, Guerilla marketing, Viral marketing and their real world application, especially from the perspective of a start-up. Additionally they will be introduced to the concept of marketing management within an industry as it is important for the growth of an enterprise.

By the end of this course students will be able to demonstrate knowledge and understanding of the relationship between the concepts of marketing and entrepreneurship.

1. The students who complete this course will also be able to describe the significance of creative sales and marketing for start-ups.
2. Graduates of the course will be able to design marketing tactics appropriate to the limited resources of a new venture.
3. By the end of this course students will be able to build an innovative marketing strategy for a new venture.