Course Overview

In this course, you will go through and learn the entire branding process, from how companies choose their brands, measure their effectiveness, and what strategies they use to keep a brand successful in todays marketplace.

You will also learn about personal and online brands, and how you can build your own personal brand.

In this course you will learn:

Brands and Brand Concepts- Brand Equity- Exploring Brands and Their Positioning- Measurements and Management of Brand Equity- Selecting Brand Elements and Building Brand Equity- Branding and Marketing Strategies- Building a Global and International Brand- Managing Personal Brands- Online Branding- Introducing New Products and Brand Extensions- Rebranding and Cobranding- Troubleshooting Brand Management

Course Videos [Chapter-wise]